There are plenty of opportunities for companies of all sizes to advertise on Instagram and reach their target audiences. And while organic social media strategies seem to be the most cost-effective, they are also more time-consuming and rely a lot more on trial-and-error. This is why comprehensive social media strategies always incorporate both organic and paid …
What is social media ROI anyway? In business, return on investment (ROI) is a measure of how much you’re gaining for the investment you make. On social media, it’s what you get back from all the time, effort, and resources you spend doing social media tasks. Yes, you indeed have a social media ROI. However, …
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If you’re an advertiser who wants to start capitalizing on the astronomical number of searches that take place on Google daily, and quickly earn the attention you need to grow your bottom line, there’s no better way to start than by signing up to use Google Ads. What is Google Ads? Taken directly from our all-inclusive …
1. The Facebook Advertising Platform Offers Robust Analytics Mark our words: You won’t find these analytics elsewhere. Facebook has no limits when it gives you reports and analytics about the performance of your ads. You’ll never have to guess or make your own assumptions about what’s working and what isn’t. Instead of having to determine …
Mars is the fourth planet from the Sun and the second-smallest planet in the Solar System after Mercury . In English, Mars carries a name of the Roman god of war , and is often referred to as the “Red Planet“ because the iron oxide prevalent on its surface gives it a reddish appearance that is distinctive among …
Welcome, it’s great to have you here. We know that first impressions are important, so we’ve populated your new site with some initial getting started posts that will help you get familiar with everything in no time. This is the first one! A few things you should know upfront: Ghost is designed for ambitious, professional publishers who …
A meteor shower is a celestial event in which a number of meteors are observed to radiate, or originate, from one point in the night sky. These meteors are caused by streams of cosmic debris called meteoroids entering Earth’s atmosphere at extremely high speeds on parallel trajectories. Most meteors are smaller than a grain of sand, so almost …
The moon has always served as an inspiration for humanity, and there are many potential benefits for further exploration of our planet’s rocky satellite. But we need to establish guidelines to prevent unethical behavior on the moon, particularly regarding the use of natural resources and off-planet labor. How humans should interact with space and celestial objects is central …
Asteroid impacts have a bad reputation here on Earth — it’s the dinosaurs’ signature public relations victory — but it’s the moon that really bears the scars of living in our messy neighborhood. That’s because Earth has an arsenal of forces that slowly wear away the craters left behind by impacts. And that’s frustrating for scientists who …
A meteor shower is a celestial event in which a number of meteors are observed to radiate, or originate, from one point in the night sky. These meteors are caused by streams of cosmic debris called meteoroids entering Earth’s atmosphere at extremely high speeds on parallel trajectories. Most meteors are smaller than a grain of sand, so almost …